The Bloom
A young seedling with two unfurling leaves — a quiet symbol of growth, renewal, and gentle care. It's deliberately not a heart, brain, cross, or caduceus: recovery is something that grows.
Brand
The Vadia Health brand
Our mark pairs a growing seedling with a steady serif wordmark — warmth and clinical trust in one calm lockup. Here are the logo, the colors, and a few simple rules for using them well.
Brand
Primary lockup
The stacked lockup — the Bloom icon beside “VADIA” over “HEALTH” — is our first choice wherever there's room. Use it on a light or dark ground with clear space around it.
Brand
Horizontal lockup
The one-line lockup fits tight spaces — headers, email signatures, and narrow bars. It's what the app and site headers use.
Brand
The Bloom icon
A two-leaf seedling on a teal stem. Use it on its own for app icons, avatars, and favicons where the full wordmark won't fit. Never recolor it.
Brand
Monochrome & reversed
Single-color masters for print, embossing, or busy backgrounds — a teal or charcoal mark for light grounds, and a knockout-white mark reversed onto dark or photographic grounds.
Brand
Color palette
The Coastal Calm palette. The icon's leaf gradient and the wordmark colors are fixed — keep these exact values.
#0E3B37
--wm-vadia
“VADIA” wordmark on light backgrounds
#4FAFC5
--wm-health
“HEALTH” wordmark & the front leaf
#2F736C
--bloom-start
Leaf gradient — start
#3E8F86
--bloom-mid
Leaf gradient — middle
#36746E
--bloom-stem
Bloom stem
#16211F
--mono-charcoal
Monochrome mark on light grounds
#F4F8F7
--bg-light
Near-white “Coastal Calm” ground
#0E1918
--bg-dark
Deep teal-black ground
Brand
Download the logo
Vector SVG masters — infinitely scalable and print-ready. For most uses, reach for the primary lockup.
- Primary lockup — lightvadia-primary-light.svg
- Primary lockup — darkvadia-primary-dark.svg
- Horizontal lockup — lightvadia-horizontal-light.svg
- Horizontal lockup — darkvadia-horizontal-dark.svg
- Bloom iconvadia-icon.svg
- Monochrome — tealvadia-mono-teal.svg
- Monochrome — charcoalvadia-mono-charcoal.svg
- Reversed — whitevadia-mono-white.svg
- Faviconvadia-favicon.svg
Download SVG · SVG
Brand
What the mark means
The serif wordmark
“VADIA HEALTH” is set in a bold classic serif — the letterforms of medicine, journals, and institutions. It lends the mark trust and clinical credibility to balance the icon's warmth.
How it's built
Icon plus stacked serif wordmark, in the Coastal Calm palette: a deep-teal “VADIA”, a cyan “HEALTH”, and the teal-to-cyan Bloom. The wordmark ships as outlined vector paths, so it renders identically everywhere — no font required.
Brand
Using the logo well
A few simple rules keep the mark consistent and legible everywhere it appears.
Do
- Give the logo clear space — at least the height of the Bloom icon on every side.
- Use the reversed white master on dark or photographic backgrounds.
- Keep the proportions and the two-tone colors exactly as supplied.
Don't
- Don't recolor, add gradients to, or restyle the wordmark or the icon.
- Don't stretch, squash, rotate, or add shadows and outlines to the mark.
- Don't place the color lockup on a busy or low-contrast background — use the mono or reversed master instead.